

One of our best tutors. Quality profile, experience in their field, verified qualifications and a great response time. Amninder will be happy to arrange your first SEO lesson.
Amninder
One of our best tutors. Quality profile, experience in their field, verified qualifications and a great response time. Amninder will be happy to arrange your first SEO lesson.
- Rate 35AED
- Response 4h
-
Students50+
Number of students accompanied by Amninder since their arrival at Superprof
Number of students accompanied by Amninder since their arrival at Superprof

35AED/hr
1st lesson free
- SEO
- Google Search Console
Book Certified Online Google Search Console, AEO, GEO and SEO Trainer for FREE | 15+ Years Experienced | Leads Projects as well
- SEO
- Google Search Console
Lesson location
Ambassador
One of our best tutors. Quality profile, experience in their field, verified qualifications and a great response time. Amninder will be happy to arrange your first SEO lesson.
About Amninder
About Er. Amninder Singh Cheema - SEO, AEO, GEO & Digital Marketing Trainer | Google Ads Specialist | AI-Powered Marketing Mentor
Hi, I am Amninder, a digital marketing trainer, SEO specialist, performance marketing professional, and online mentor with over 16 years of experience in digital marketing. I help students, working professionals, freelancers, entrepreneurs, and business owners develop practical skills in search engine optimisation (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google Ads, Meta Ads, analytics, and AI-powered digital marketing.
My training approach combines industry knowledge, practical demonstrations, real-world marketing scenarios, and hands-on projects to help learners understand how digital marketing works in practice.
# SEO Training: From Fundamentals to Advanced Strategies
I provide comprehensive SEO training designed to help learners understand and implement effective search engine optimisation strategies. My SEO training covers keyword research, search intent analysis, competitor research, on-page SEO, technical SEO, content optimisation, off-page SEO, ethical link building, local SEO, international SEO, ecommerce SEO, and SEO performance measurement.
Students learn how search engines discover, crawl, index, and rank web pages, how to identify valuable keyword opportunities, and how to develop content strategies aligned with user needs and business objectives.
The training also covers Google Search Console, Google Analytics 4, website SEO audits, internal linking, structured data, Core Web Vitals, and organic traffic analysis.
# Answer Engine Optimization (AEO)
As search experiences increasingly focus on providing direct answers, understanding Answer Engine Optimization has become an important part of modern digital marketing.
My AEO training introduces learners to question-based keyword research, conversational search queries, search intent, answer-focused content, content structure, featured snippets, and techniques for making information clear and accessible to search systems.
Learners develop practical strategies for creating content that addresses users' questions accurately and supports discoverability across relevant answer-oriented search experiences.
# Generative Engine Optimization (GEO)
I also cover Generative Engine Optimization, an emerging discipline focused on improving content discoverability and brand visibility in AI-powered search and generative answer experiences.
My GEO training explores AI search visibility, content quality, entity clarity, topical authority, factual accuracy, source credibility, structured content, brand mentions, and the evaluation of AI-generated responses.
Students learn how SEO, AEO, and GEO complement one another and how to build a search visibility strategy that considers both traditional search engines and evolving AI-powered discovery experiences.
# AI-Powered Digital Marketing
Artificial intelligence is changing how marketers research, plan, create, analyse, and optimise campaigns.
I help learners understand how to use AI tools such as ChatGPT and other AI assistants for keyword clustering, content planning, SEO audits, content optimisation, competitor analysis, advertising workflows, and marketing performance analysis.
My emphasis is on using AI to improve productivity and decision-making while maintaining factual accuracy, originality, human judgement, and a focus on the audience.
# Google Ads, Meta Ads & Performance Marketing
Alongside SEO and AI search optimisation, I provide training in paid advertising and performance marketing.
My areas of expertise include Google Search Ads, Google Display Ads, Meta Ads, campaign structure, audience targeting, keyword targeting, conversion tracking, campaign optimisation, and advertising performance analysis.
I help learners understand how to structure advertising campaigns, measure meaningful conversions, evaluate campaign performance, and use data to make informed optimisation decisions.
My experience includes working with international advertising campaigns and business verticals such as online education, real estate, B2B services, and translation services, including Meta Ads campaigns for clients in Australia, Israel, the United Kingdom, and Ireland.
# Google Analytics 4, Marketing Analytics & Reporting
Effective digital marketing requires more than generating website traffic. Marketers must understand what visitors do, which channels contribute to business outcomes, and where opportunities for improvement exist.
My analytics training covers Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, UTM parameters, Google Search Console, Looker Studio, and marketing performance reporting.
Learners develop practical skills in interpreting marketing data, measuring campaign performance, troubleshooting tracking implementations, and presenting actionable insights through reports and dashboards.
# Who Do I Train?
I work with learners at different stages of their professional journey, including:
- Students preparing for digital marketing careers.
- Job seekers developing practical, employment-oriented skills.
- Freelancers building SEO and digital marketing service offerings.
- Working professionals upgrading their marketing capabilities.
- Business owners seeking to understand digital customer acquisition.
- Entrepreneurs developing online business visibility.
- Marketing teams improving their SEO, advertising, analytics, and AI capabilities.
My training programmes are designed to make complex marketing concepts easier to understand through practical examples, guided exercises, and real-world applications.
# My Training Philosophy
I believe effective digital marketing education should go beyond theory.
My objective is to help learners understand not only what a marketing technique is, but also why it matters, when to use it, how to implement it, and how to measure its effectiveness.
Whether the subject is technical SEO, keyword research, Google Ads, conversion tracking, AEO, GEO, or AI-assisted marketing, I focus on building practical knowledge that learners can apply to websites, marketing campaigns, client projects, and business challenges.
# Learn Digital Marketing with Amninder Singh
If you are looking for an SEO trainer, digital marketing mentor, Google Ads trainer, AI marketing trainer, or practical online digital marketing instructor, my programmes are designed to help you develop relevant skills and build confidence through structured learning.
Explore training opportunities in:
- Complete SEO Training: Beginner to Advanced
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI-Powered Digital Marketing
- Google Ads and Performance Marketing
- Meta Ads and Social Media Advertising
- Google Analytics 4 and Google Tag Manager
- Digital Marketing Analytics and Reporting
**My mission is to help learners and businesses understand modern digital marketing, strengthen their online visibility, and make better marketing decisions through practical education, data, and AI-assisted strategies.**
About the lesson
- All Levels
- English
All languages in which the lesson is available :
English
Quickly book the first session as it is free of cost.
Unlock the Power of Search Console with my Google Search Console Training along with search engine optimization SEO Training sessions
I can help you quickly solve your google search console problems. website pages failing to index. crawl errors, sitemap issues or site penalities.
Complete SEO, AEO & GEO Mastery Course
Master Google Rankings, Answer Engines & AI Search Visibility
Learn how to optimise websites for traditional search engines, answer engines, and AI-powered search experiences through a practical, industry-focused training programme.
The Complete SEO, AEO & GEO Mastery Course takes you from the fundamentals of search engine optimisation to advanced strategies for improving organic visibility, earning relevant website traffic, and increasing the chances of your content being discovered, referenced, or cited by AI-powered search experiences.
Whether you are a student, job seeker, freelancer, digital marketer, or business owner, this course will help you develop practical skills to build, implement, and measure effective search visibility strategies.
What Will You Learn?
Module 1: SEO Fundamentals
Understand how search engines work and how websites become discoverable in search results.
1. Introduction to SEO and its importance in digital marketing
2. How search engines discover, crawl, index, and rank web pages
3. Types of SEO: on-page, off-page, technical, and local SEO
4. Understanding search engine results pages (SERPs)
5. Search intent and user behaviour
6. Google Search Essentials and SEO best practices
7. Understanding organic traffic, rankings, impressions, and clicks
Module 2: Advanced Keyword Research
Discover the search terms your target audience uses to find products, services, and information.
1. Short-tail and long-tail keyword research
2. Informational, navigational, commercial, and transactional intent
3. Keyword research using professional SEO tools
4. Competitor keyword analysis
5. Search volume, keyword difficulty, and commercial intent
6. Keyword clustering and mapping
7. Identifying content gaps and keyword opportunities
Module 3: On-Page SEO
Learn how to optimise website pages for search engines and users.
- Title tags and meta descriptions
- Heading structure and URL optimisation
- Content optimisation and natural keyword placement
- Image SEO and alternative text
- Internal linking and website navigation
- Search intent alignment
- Content readability and user experience
- On-page SEO audits and implementation
Module 4: Technical SEO
Learn to identify and address technical issues that can affect a website's search visibility.
- Website crawling and indexing
- XML sitemaps and robots.txt
- Canonical tags and duplicate URLs
- Redirects and HTTP status codes
- Mobile SEO and HTTPS
- Core Web Vitals and page performance
- Structured data and schema markup
- JavaScript SEO fundamentals
- Website migrations and technical SEO audits
Module 5: Content SEO and SEO Copywriting
Develop content strategies that answer user questions and support business objectives.
- SEO-friendly content planning
- Topic clusters and pillar pages
- Content briefs and article structures
- Competitor content gap analysis
- People-first content creation
- Content audits and content refreshes
- E-E-A-T principles and trust signals
- Content quality, originality, and factual accuracy
Module 6: Off-Page SEO and Link Building
Learn how to strengthen a website's reputation and authority through legitimate practices.
- Understanding backlinks and referring domains
- Backlink quality and relevance
- Competitor backlink analysis
- Digital PR and linkable assets
- Ethical outreach strategies
- Brand mentions and online reputation
- Link spam and risky SEO practices
Module 7: Local SEO
Help local businesses improve their visibility for relevant location-based searches.
- Google Business Profile optimisation
- Local keyword research
- Location and service-area landing pages
- Local citations and business information consistency
- Online reviews and reputation management
- LocalBusiness structured data
- Local SEO audits and performance measurement
Module 8: Ecommerce and International SEO
Learn how to optimise websites serving online shoppers and audiences across multiple markets.
- Product and category page optimisation
- Ecommerce website architecture
- Product structured data
- Duplicate content and faceted navigation
- International keyword research
- Country and language targeting
- International URL structures and hreflang
- SEO strategies for global businesses
Module 9: AEO — Answer Engine Optimization
Learn how to structure and optimise content so that it clearly answers users' questions and is easier for search and answer systems to understand.
- Introduction to Answer Engine Optimization
- Understanding conversational search and question-based queries
- Researching frequently asked questions and user needs
- Search intent and direct-answer content strategies
- Structuring content with clear headings and concise explanations
- Building useful FAQ sections where appropriate
- Developing authoritative informational resources
- Optimising content for featured snippets and other relevant search features
- Structured data: appropriate use cases and limitations
- Measuring visibility and traffic from answer-oriented search experiences
**Practical outcome:** Learn to create useful, well-structured content that directly addresses audience questions and is eligible for relevant search features. No particular featured snippet or answer placement is guaranteed.
Module 10: GEO — Generative Engine Optimization
Understand how to improve the discoverability and clarity of your content across AI-powered search and generative answer experiences.
- Introduction to Generative Engine Optimization
- Understanding AI-powered search and generative answers
- How GEO differs from traditional SEO and AEO
- Building clear, useful, evidence-supported content
- Improving content structure and factual consistency
- Strengthening brand information and entity clarity
- Using relevant sources, citations, and supporting evidence
- Developing topical depth and subject-matter credibility
- Improving website accessibility and content discoverability
- Analysing brand mentions and citations in AI-generated responses
- Evaluating AI search visibility and referral traffic
- Creating a practical GEO strategy for a business
**Practical outcome:** Learn to improve the quality, structure, credibility, and discoverability of website content for AI-powered search experiences.
GEO does not replace SEO. Strong technical foundations, useful content, accessibility, and clear information remain important. AI systems differ in how they retrieve and present information, so inclusion or citation cannot be guaranteed.
Module 11: AI Tools for SEO, AEO and GEO
Use AI to improve productivity across research, content planning, optimisation, and reporting.
- Using ChatGPT and other AI assistants for SEO workflows
- AI-assisted keyword research and clustering
- Creating content briefs and outlines
- AI-assisted content optimisation and editing
- Analysing competitors and content gaps
- Developing question-based content strategies
- Researching topics and validating factual claims
- Automating repetitive SEO tasks where appropriate
- Human review, originality, and responsible AI use
Module 12: SEO Analytics and Performance Reporting
Learn to measure results and turn SEO data into actionable recommendations.
- Google Search Console setup and reporting
- Google Analytics 4 for organic traffic analysis
- Clicks, impressions, CTR, and average position
- Landing-page and query performance
- SEO conversion tracking
- Lead generation and ecommerce measurement
- Looker Studio dashboards
- SEO reporting and performance analysis
- Identifying opportunities for further optimisation
Module 13: Advanced SEO Strategy and Troubleshooting
Develop the skills to investigate complex problems and plan campaigns.
- Diagnosing organic traffic drops
- Investigating indexing and ranking problems
- Keyword cannibalisation
- Website redesigns and migrations
- SEO prioritisation and implementation roadmaps
- Competitor analysis and strategic planning
- Enterprise SEO fundamentals
- Programmatic SEO concepts
- International SEO strategy
- SEO project management and client communication
Module 14: Live Projects and Practical Implementation
Apply your knowledge to practical SEO scenarios and develop a portfolio of work.
- Conduct a complete website SEO audit
- Perform keyword research for a real business
- Create a keyword-to-page mapping document
- Optimise website pages and content
- Identify and prioritise technical issues
- Develop an ethical link-building strategy
- Create an AEO content optimisation plan
- Develop a GEO strategy for AI-powered search visibility
- Set up SEO performance measurement
- Prepare a 90-day SEO action plan
- Present findings and recommendations
Tools You Will Learn
Depending on availability and project requirements, you will work with:
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- Google Trends
- Google PageSpeed Insights
- Screaming Frog SEO Spider
- Semrush
- Ahrefs
- WordPress and SEO plugins
- ChatGPT and other AI assistants
- Looker Studio
What Will You Be Able to Do After This Course?
After successfully completing the training and practical assignments, you should be able to:
1. Conduct keyword research and identify valuable search opportunities.
2. Optimise website pages for relevant search queries.
3. Audit websites and identify common technical SEO problems.
4. Develop content strategies based on user intent and business goals.
5. Plan ethical backlink acquisition and improve brand visibility.
6. Implement appropriate local SEO strategies.
7. Structure content to answer users' questions effectively.
8. Understand and apply GEO principles to improve content discoverability in AI-powered search.
9. Use AI tools to support research, optimisation, and analysis.
10. Measure SEO performance using Google Search Console and Google Analytics 4.
11. Prepare professional SEO audits, reports, and implementation roadmaps.
12. Develop a comprehensive search visibility strategy combining SEO, AEO, and GEO.
Your Practical Portfolio
During the course, you will work towards building a portfolio containing:
- A keyword research report
- An on-page SEO audit
- A technical SEO audit
- An SEO content strategy
- A local SEO plan
- An AEO content optimisation plan
- A GEO strategy and AI visibility evaluation framework
- An SEO performance report
- A final 90-day search visibility roadmap
These projects will help you demonstrate your skills to prospective employers and clients.
Who Should Join?
This course is suitable for:
- Students who want to build a career in digital marketing
- Job seekers preparing for SEO-related roles
- Freelancers who want to offer SEO services
- Digital marketers who want to upgrade their skills
- Website owners who want to improve organic visibility
- Business owners who want to understand modern search
- Content writers who want to develop SEO expertise
- Marketing professionals interested in AI-powered search
Your Next Step
Search is evolving. Businesses need more than basic keyword optimisation to build sustainable visibility online.
Learn how traditional SEO, Answer Engine Optimization, and Generative Engine Optimization work together to support discoverability, relevant traffic, and long-term digital growth.
Develop practical skills. Work on real-world projects. Build your portfolio. Prepare to apply your knowledge to real business challenges.
You don't need to commit to the entire course, simply tell me what you need and we can work on those topics.
Book your lesson today to share with me your learning goals and to see if I am a best fit for you.
Recommendations
Recommendations come from relatives, friends and acquaintances of the teacher
Amninder sir thoroughly trained me with meta ads and google tag manager. He taught me about meta pixel and different ways of lead generation. Classes were enjoyable and tough marketing concepts were easy to understand with him. Highly recommended!
I have been a student for the last couple of weeks, and I must say that Amninder is a highly proficient and spontaneous tutor. He understands the basic psyche of what the student is looking forward to learning from the classes.
Clarity in concepts and ideas, topped with a fun interactive session in every single class, is what I experienced.
What I learned: Social media marketing, Zoho Socials, Meta Business Suite, and other social media strategy concepts.
Amninder sir is great at what he teaches. He is calm and cleared my doubts. I learnt meta ads from him and my doubts were cleared and I got to learn a few important thing. RecommededI had taken multiple digital marketing courses before, but everything felt fragmented. Amninder Sir connects theory with real execution. His way of explaining SEO, Ads, and analytics comes from real experience, not slides. You can tell he’s been in digital marketing since the early YouTube and blogging days.
Very well trained and professional teacher and he teaches practically all t concepts ....
I’ve been taking online Digital Marketing and Google classes with Amninder and I couldn’t be happier! He’s very knowledgeable, patient, and explains everything clearly, even the more technical parts. Each class is practical and well-structured, which really helps to build confidence step by step.
I’d definitely recommend Amninder to anyone looking to improve their digital marketing skills or learn how to manage Google campaigns effectively. He’s a great teacher and makes learning genuinely enjoyable!Amninder has a structured approach, simplifies complex concepts, teaches with live examples and helps you understand GA4 along with practice. It has been a good experience learning from him - thank you so much!
I highly recommend Amninder. He is super patient, flexible and extremely knowledgeable in digital marketing. He is very structured and communicates in great detail to ensure we understand the what and why. Really glad to have Amninder as my teacher.
Amninder Sir’s digital marketing classes are engaging, clear, and highly informative. He has a deep understanding of the subject and explains concepts in a way that is easy to grasp. His practical examples and personalized approach make learning effective and enjoyable.
Amninder sir is a genuine digital marketing trainer. He helped me understand and do facebook ads and google ads in practice. Thanks sir.
Amninder is someone I turn to when I need perspective on advanced topics like Google Analytics 4, Looker Studio, and Meta Ads. His reputation as a digital marketing trainer is well-earned and backed by years of results.
Amninder consistently shares valuable knowledge around Meta Ads, Google Analytics 4, and performance marketing. If you’re looking for someone experienced to learn from or collaborate with, he’s one of the most trusted names out there.
Having followed Amninder’s work for a while, I can confidently say he’s a knowledgeable and ethical digital marketing trainer. His courses on Google Looker Studio and GA4 are ideal for learners seeking practical, real-world applications.
Er. Amninder is a highly skilled digital marketing expert. He significantly improved our lead generation flow with his strategic approach and deep expertise. His cooperative attitude, prompt communication, and result-oriented mindset made the entire process smooth and effective. A pleasure to work with — highly recommended for any business seeking reliable digital growth.
Thank you..Amninder is widely respected in the industry for his deep expertise in digital marketing. His insights on topics like Google Analytics 4, Meta Ads training, and Facebook Ads strategy are consistently reliable and relevant.....
I know Amninder sir since my college days. He is a Google Certified Digital Marketer. Highly recommended for digital marketing courses like Google Analytics 4 and Facebook Ads.
Amninder sir is very genuine teacher. I know him for a long time now. Highly recommended for digital marketing related courses like facebook ads and google ads.
Amninder sir is in the digital marketing industry for a very long time now. Highly recommended.
I know amninder from college days. His teaching methods engages students well with digital marketing. Highly recommended for search engine optimization seo classes, facebook ads, chatgpt, google analytics 4 and more
He is good at heart. Recommended for seo, digital marketing, facebooks, google adwords training online.
Amninder sir is a brilliant digital marketing trainer. His training style is very creative where he engages students during his lectures. Recommened if you are looking for a private teacher for facebook ads and digital marketing in general.
Amninder is thorough with his craft i.e. Digital marketing. I highly recommend him online for learning facebook ads, seo and Google ads.
I know Amninder sir for a very long time now, He is a decent Instructor and a dedicated digital marketing trainer.
Amninder takes first class totally free. He starts the training after the satisfaction of the student. His way of teaching is very simple that helps the students to understand difficult terms in an easy way. Hiis comprehensive method of teaching makes the students to understand each and every point regarding their need of learning.
hes great at detailed explanations of technical subjects
Amninder sir is hard working and holds patience while teaching his digital marketing students.
Amninder is one of the best digital marketing trainers available presently in the market. His training methods are good and he makes the subjects easy to understand. Moreover there are very few teachers with 14+ years of experience. Highly recommended for computer and digital marketing classes.
Amninder sir is an excellent teacher as his knowledge and the way he explains concepts clearly reflects his passion for teaching additionally, he whole heartedly provides guidance to his students
Would highly recommend his classesAmninder is one of the best digital marketing trainers I have worked with. His teaching methods are very simple and easy to understand.
Amninder sir is one of the most hard working digital marketing trainers I have worked with. His training methods are very simple and easy to follow.
View more recommendations
Rates
Rate
- 35AED
Pack prices
- 5h: 174AED
- 10h: 348AED
free lessons
The first free lesson with Amninder will allow you to get to know each other and clearly specify your needs for your next lessons.
- 30mins
online
- 35AED/h
Amninder's Video
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